Fredrik (or “Fred” as we call him) started his directing career in 2002, working with music videos. In 2004 he directed the international hit “In The Shadows” by The Rasmus, followed by a couple of MTV Gala Awards. At Goodbye Kansas he’s heavily involved in script development, and also directs promos and cinematics for EA, Dice, BioWare, Sony Computer Entertainment, 2K Games and other clients. He has been part of many AAA titles, such as “Dragon Age: Inquisition” (Game of the Year 2014), the “Battlefield” franchise, “Mirror’s Edge”, “Conan Exiles”, “Raid: World War II”, “Overkill’s The Walking Dead” and “Cyberpunk 2077”. Working many years with both live action on set and full CG/virtual productions with heavy use of Motion Capture has given him a unique set of skills, and makes him the ideal game cinematic director. He is also one the regulars of the Goodbye Kansas podcast “Yellow Brick Road”.