The award-winning VR action shooter Synapse has won plaudits for its distinctive monochromatic art style, resembling absolutely nothing else in virtual reality. But how did it get there? In this talk, nDreams’ Associate Art Director Alina Fedaseyenka will explain how her early concept – which she initially feared was “too unconventional” to be accepted – ended up defining the visual language of a chart-topping title. Emphasising the importance of a safe creative environment in which bold ideas are encouraged, she will provide key lessons on how the freedom to fail was instilled throughout Synapse’s art team – and how that freedom can be harnessed to yield groundbreaking results.